The deep emotional politics of the last two years (Ukraine, USA 2020 election disputes, Warming, Covid)
Test the arts and entertainment side of things.
May help us avoid some angry debates (politics is tough this year)
Test arts reviews (film, TV, music, live shows). These need strong curation also.
Test comic strips — partners from the comic syndication services
They have a traditional role, and may continue to have little interest in many things we do, and little reason to change.
Total revenues down — subscriptions FLAT/ads DOWN
This market weakness in ads helps us trust our “no ads/ not social” branding. We do help subscriptions. We can help ads (e.g. by pairing an ad with a piece of content, vs. targeting it to a reader.
We see a strong place for site or item sponsors, and other donors.
(we like this – we expect to gain from stronger circulation revenue)
B is “billion dollars”